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Sounds Like a Plan

Find out how to make bank with a powerful business plan.

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This story appears in the March 2005 issue of Entrepreneur. Subscribe »

Turning a business plan into profit is the forte of Edward G. Rogoff, associate professor of management and a director at the Lawrence N. Field Center for Entrepreneurship at the Zucklin School of Business at Baruch College in New York City. Rogoff recently spoke with Entrepreneur about Bankable Business Plans, his new book.

Your book teaches entrepreneurs how to secure financing with their business plans. Is this element often overlooked?

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