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A Brand New Bag

What's next for our "Biz 101" tech makeover winner? See the exciting plans she's got in store for 2005.

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This story appears in the March 2005 issue of Entrepreneur. Subscribe »

We caught up with Deborah Nail, owner of Pursesnickety!, at the end of December to see how her Entrepreneur and Interland technology makeover was helping her business navigate the busy holiday season. With a complete website makeover from Interland, new smartphones from Sprint and new laptops from IBM, Nail's business life is a lot different from the way it was a year ago.

With the wholesale side of her purse manufacturing being a strong focus, Nail usually has her busiest season in January, February and March, when wholesale trade shows occupy her time. Since the launch of the sophisticated www.pursesnickety.com retail website, she has seen a boost on that side of the business, translating into more brisk December sales. "We've had a lot of business that we weren't expecting," says Nail, 41. "We've increased our revenue because of the website."

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