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All the Rage

Angry consumers are using the internet to get revenge. How can you keep them happy?

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This story appears in the April 2005 issue of Entrepreneur. Subscribe »

As the old saying goes: Don't get mad, get even.

And when today's consumers get mad, they get even--online. The internet has given consumers a quick, easy way to vent about companies. Just ask Target, which saw sites such as BanTarget.org pop up when it banned the Salvation Army from collecting donations outside its stores. Or Microsoft, which has blogs, message boards and websites that follow its every move.

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