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Get Wiki With It

Boost group productivity--and cut down on e-mails--with Wiki.

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This story appears in the April 2005 issue of Entrepreneur. Subscribe »

Chances are, you may be familiar with wiki by way of Wikipedia, an online encyclopedia fed by contributions from thousands of people. A wiki is a web page that multiple users can collaborate on--it's generally basic in design and easy to use. Now, like the blogging phenomenon, wikis are starting to work their way into businesses.

Alan Flohr, senior vice president of sales and business development with Informative, a Brisbane, California-based customer influence management company, got firsthand experience bringing wiki into a business when his CEO asked him to give it a try. "We're in a cutting-edge area of marketing. We deploy technology that helps our customers get closer to their most influential consumers," Flohr says. "We use wiki [internally] to help speed our time to market and to communicate with our team."

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