Write Here, Write Now

This husband-and-wife publishing team is helping bloggers get their words out.
Magazine Contributor
1 min read

This story appears in the April 2005 issue of Entrepreneur. Subscribe »

Six Apart LTD. co-founder and president Mena Trott, 27, isn't afraid of exposing herself. Fortunately, neither are the 6.5 million bloggers who use the company's publishing software and services. "If your personality doesn't shine through your writing, people will see it," she says.

Mena's husband, co-founder and chief technology officer Ben, also 27, began developing their flagship product, Movable Type, several years ago because Mena, an avid blogger, felt limited by the publishing options for her quirky first blog, Dollarshort.org. They started their San Francisco business in 2002 and have attracted $11.5 million in venture funding to date. Mena now posts more frequently to Mena's Corner on the Six Apart website, explaining business developments such as Six Apart's recent buyout of LiveJournal, a private community of online journals.

Mena is the company's public face, while Ben prefers to tackle engineering problems. But both believe blogs are ideal for fellow entrepreneurs to nurture customer goodwill. Says Mena, "It's a really good way of putting a face to a product."

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur