Write Here, Write Now

This husband-and-wife publishing team is helping bloggers get their words out.
Magazine Contributor
1 min read

This story appears in the April 2005 issue of Entrepreneur. Subscribe »

Six Apart LTD. co-founder and president Trott, 27, isn't afraid of exposing herself. Fortunately, neither are the 6.5 million bloggers who use the company's software and services. "If your personality doesn't shine through your , people will see it," she says.

Mena's husband, co-founder and chief technology officer Ben, also 27, began developing their flagship product, Movable Type, several years ago because Mena, an avid blogger, felt limited by the publishing options for her quirky first , Dollarshort.org. They started their business in 2002 and have attracted $11.5 million in to date. Mena now posts more frequently to Mena's Corner on the Six Apart , explaining business developments such as Six Apart's recent buyout of LiveJournal, a private community of online journals.

Mena is the company's public face, while Ben prefers to tackle engineering problems. But both believe blogs are ideal for fellow entrepreneurs to nurture customer goodwill. Says Mena, "It's a really good way of putting a face to a product."

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