Sending Press Releases Online
You don't have to entrust your announcements to snail mail anymore--the internet makes sending press releases easy and effective.
Online press releases allow you to draw the interest of journalists actively hunting for new story ideas. They've opted in to newswire services that send press releases by e-mail, and they search newswire sites daily. One press release can be distributed to tens of thousands of writers, reporters, media outlets and news-rooms. You can get interview requests an hour after your press release is sent, and then again months later, because it's indexed by newswire service sites and search engines.
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