Sending Press Releases Online
You don't have to entrust your announcements to snail mail anymore--the internet makes sending press releases easy and effective.
Gone are the days of sending company news to members of the press by mail or fax and praying for a response. The internet has breathed new life into--and improved results from--press releases.
Online press releases allow you to draw the interest of journalists actively hunting for new story ideas. They've opted in to newswire services that send press releases by e-mail, and they search newswire sites daily. One press release can be distributed to tens of thousands of writers, reporters, media outlets and news-rooms. You can get interview requests an hour after your press release is sent, and then again months later, because it's indexed by newswire service sites and search engines.
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