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Sending Press Releases Online

You don't have to entrust your announcements to snail mail anymore--the internet makes sending press releases easy and effective.

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This story appears in the April 2005 issue of Entrepreneur. Subscribe »

Gone are the days of sending company to members of the press by mail or fax and praying for a response. The has breathed new life into--and improved results from--press releases.

Online press releases allow you to draw the interest of journalists actively hunting for new story ideas. They've opted in to newswire services that send press releases by e-mail, and they search newswire sites daily. One can be distributed to tens of thousands of writers, reporters, media outlets and news-rooms. You can get interview requests an hour after your press release is sent, and then again months later, because it's indexed by newswire service sites and search engines.

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