Top Trending: Why Your Startup Content-Marketing Strategy Isn't Working

Soup's On

Checking up on the progress of an up-and-coming trend
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This story appears in the May 2005 issue of Entrepreneur. Subscribe »
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Since we featured Dream Dinners in our August 2003 "Almost Famous" column, a spate of similar services have popped up to help time-pressed moms prepare dinner for their families. At companies like Dinner Done!, My Girlfriend's Kitchen, Super Suppers, and Supper Thyme USA, customers select from a menu, then attend a cooking session where they get pre-chopped ingredients and help preparing the recipes. A few hours (and plenty of chatting with friends) later, customers leave with a dozen family-sized entrees--with no prep work or cleanup required.

Edition: May 2017

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