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Seal the Deal

Negotiating can be difficult, but sharpening your skills in advance will put you on top.

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This story appears in the May 2005 issue of Entrepreneur. Subscribe »

Running a company requires many different skills, not all of which come easily to everyone. Is negotiating one of the skills that tends to be more challenging for women?

"Women have an easier time asking for something for someone other than themselves," says Ronna Lichtenberg, president of New York City-based management consulting firm Clear Peak Communications and author of Pitch Like a Girl: How a Woman Can Be Herself and Still Succeed . "For reasons having to do with both nature and nurture, women also have a difficult time with self-promotion, which is what negotiation can feel like."

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