Leaping Into Action
FrogPad uses vendor relationships to jump-start its financial success.
Linda Marroquin, CEO of computer-peripheral company FrogPad, turned dreams into dollars by sharing her vision with vendors. To fund everything from production to marketing for her product--a one-handed keyboard for portable devices--Marroquin convinced vendors it would be a smash with consumers.
Buying into the vision, vendors offered payment terms that helped Houston-based FrogPad defer over $1 million in costs during the product's launch and growth. "With sales increasing 25 percent per month, vendor contributions have allowed us to sell product before we pay for it," says Marroquin, noting that some vendors give them extra time to pay invoices or have agreed to convert debt into equity.
Continue reading this article -- and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!
Get 3 months free with code ZENDESK
Presented by zendesk