Leaping Into Action

FrogPad uses vendor relationships to jump-start its financial success.
Magazine Contributor
1 min read

This story appears in the May 2005 issue of Entrepreneur. Subscribe »

Linda Marroquin, CEO of computer-peripheral company FrogPad, turned dreams into dollars by sharing her vision with vendors. To fund everything from production to marketing for her product--a one-handed keyboard for portable devices--Marroquin convinced vendors it would be a smash with consumers.

Buying into the vision, vendors offered payment terms that helped Houston-based FrogPad defer over $1 million in costs during the product's launch and growth. "With sales increasing 25 percent per month, vendor contributions have allowed us to sell product before we pay for it," says Marroquin, noting that some vendors give them extra time to pay invoices or have agreed to convert debt into equity.

With so many vendors-turned-owners, it's not surprising that FrogPad's product rocketed out of the gate in late 2003. Now offering a variety of one-handed keyboards and accessories, FrogPad generated over $1 million in 2004 sales.

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Former Apple CEO John Sculley Shares 4 Key Strategies for Growing and Marketing Your Business