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Service With a Smile

Not sure how to market your service business? Focus on these 5 tips for bringing in new customers, and you'll be glad you did.

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This story appears in the May 2005 issue of Entrepreneur. Subscribe »

With so much attention being paid to marketing new products, entrepreneurs building service businesses may feel overlooked. The truth is, marketing a service can be tricky. For some companies, success depends on creating a bundled offering that includes the features customers or clients want most. For others, it's all about differentiating based on customer satisfaction, with heavy emphasis on testimonials and ongoing customer input.

If you're searching for the best ways to win customers and build sales for your service business, here are five important tips you can't afford to overlook.

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