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Sell Buzz 05/05

Measuring marketing success, smart giveaways and more

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This story appears in the May 2005 issue of Entrepreneur. Subscribe »

Give Yourself Away

Visit MicroTek Computer Labs, a computer classroom and training-facility rental company based in Oakbrook Terrace, Illinois, and you'll find cookies. Not those pieces of computer code--real, freshly-baked chocolate chip cookies, which are the company's signature giveaway.

"They symbolize how MicroTek strives to be the crossroad between technology and hospitality," says Don Slivensky, 46, president. "Students and instructors interact best in a comfortable environment. That's why we like to have the aroma of cookies wafting through the halls."

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