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This story appears in the May 2005 issue of Entrepreneur. Subscribe »

Like any entrepreneurial company, Full90 Sports Inc. needs good advice from time to time. The 3-year-old San Diego soccer head-protection company with $1 million in 2004 sales doesn't rely on consultants, however, for answers to its manufacturing, marketing and branding challenges. Instead, it relies on input from its 21 employees, who bring a variety of work experiences and viewpoints to the conference-room table.

"We don't need [consultants]; we've got internal experts," says founder and CEO Jeff Skeen, 46. "They've had enough experience on the outside that they know how this whole thing works."

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