Create a Winning Flier Catapult your marketing efforts into the stratosphere with these 7 essential tips to get your flier working for you.
By Isabella Trebond •
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A flier should be a magnificent marketing tool for your startup. It's easy to produce and use, kind to your budget, and versatile enough to mail, put up, hand out or leave behind. So why is it dismally ineffective for 9 out of 10 businesses?
Unfortunately, many business owners rush to produce fliers without investing enough thought and effort. To ensure your next flier is a winner, follow these tips:
1. Communicate why your audience needs your product or service. What's the first and biggest thing you see on the "before" version of the sample flier? Would it make you wild to find out who Patty is and why her projects are important? Or would it make you reach for the recycling bin?
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