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Create a Winning Flier

Catapult your marketing efforts into the stratosphere with these 7 essential tips to get your flier working for you.

This story appears in the May 2005 issue of Start Up.

A flier should be a magnificent marketing tool for your startup. It's easy to produce and use, kind to your budget, and versatile enough to mail, put up, hand out or leave behind. So why is it dismally ineffective for 9 out of 10 businesses?

Unfortunately, many business owners rush to produce fliers without investing enough thought and effort. To ensure your next flier is a winner, follow these tips:

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