Find what you need with location-based services.
Location-based services are coming. A report from Scottsdale, Arizona-based technology researcher In-Stat/MDRforecasts that LBS will go well beyond industry hype this year, with more advanced applications arriving in 2006. The push for carriers to provide enhanced 911 capabilities is part of the impetus behind LBS. Once your handset knows where you are, the possibilities for new services are wide open. But don't expect LBS to arrive fully formed. Services like driving directions, tracking and mapping will be first out of the gate.
Some of the hype around LBS includes the idea of businesses pushing advertising to phone users based on location. For example, a coffeehouse could send a latte coupon to a customer walking nearby. But there are obstacles to this. Neil Strother, In-Stat/MDR's senior analyst of mobile devices, says there's a disconnect between what people want to receive and what businesses want to give them. "I think the winners will be companies that allow employees or customers to discover the advantages of being in a certain location without jamming more spam-like ads at them," Strother says. Location-based services that solve problems, like pointing users to the nearest gas station, are more likely to hit it off with consumers.
4th of July Subscription Sale - Unlock this subscriber exclusive article and more for 20% off today.
Access all Entrepreneur content with no ads, unlock discounts, and get exclusive advice only available to our subscribers. Plus, our magazine delivered straight to your door.
Get 20% off an annual subscription today. Just use code SAVE20 at checkout.
Entrepreneur Editors' Picks
Formerly Enslaved Black Man Nearest Green Taught Jack Daniel Everything He Knew About Whiskey. Today, the Founder of Uncle Nearest Premium Whiskey Celebrates His Legacy.
Leadership Lessons From the Exclusive Creativity School That 'Packs 5 Years Learning Into 5 Days'
3 Expert-Backed Strategies for Staying Calm in Times of Confrontation
The CEO of Wayfair Has Helped Revolutionize Digital Shopping for 20 Years. Here's How He Handles Rocky Economic Conditions.
This Founder Went to Prison When He Was 15 Years Old. That's Where He Came Up With the Idea for a Company Now Backed By John Legend.
3 Signs You're Letting Pride Get in the Way of Being Successful
Chip and Joanna Gaines and Shonda Rhimes Found Incredible Success By Using This One Entrepreneurial Strategy. Here's How You Can Too.