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In Your Dreams

Need a business idea? Take a cue from these entrepreneurs, and try sleeping on it.

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This story appears in the June 2005 issue of Entrepreneur. Subscribe »

About a decade ago, Patrick Dori, now 47, was an omnipresent force, simply floating in midair over a beach, watching a contraption made of iron roll across the sand. And it was then that Dori had his sudden epiphany: "My God, you could put advertising on that machine!"

Then he woke up. Drenched with sweat, twitching and hyperventilating, Dori realized the machine in his dream looked an awful lot like something his father would have made--his father who had passed away a year before and had been an ironworker. Dori explains, "I know it sounds weird, but I just feel that it was my father sending me a message."

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