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Got Gamers?

Learn how to manage the new generation of workers.

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This story appears in the June 2005 issue of Entrepreneur. Subscribe »

What defines the character of the people who have entered the work force over the past dec-ade? 9/11? The dotcom boom and bust? Hip-hop?

None of the above. The correct answer is video games--the phenomenon that both binds together this generation and separates it from its baby-boomer forebears, says Mitchell Wade, co-author with John C. Beck of Got Game: How the Gamer Generation is Reshaping Business Forever. When you can't figure out how to motivate, compensate or manage someone under the age of 35 or so, he suggests you ask yourself whether a difference in childhood rec-reational activities has something to do with it.

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