Finding International Product Sources
Arm yourself with the information and advice you need for sourcing your product overseas so your effort doesn't get lost in translation.
Editor's note: Looking for our online exclusive on when not to source overseas? Click here .
When Thad Hooker and his wife, Lisa, first took over Spirit of Asia , a Florida company selling high-end furniture and accessories, they, like many entrepreneurs, were unprepared for sourcing overseas. Unlike executives of large companies, the Hookers hadn't done a tour of duty overseas and didn't have retinues of assistants to help them when they bought Spirit of Asia in 2001. "I decided to source from Southeast Asia, but I had to find out everything myself," says Thad Hooker, 36, who had previously worked for a large insurance company. "It felt like a crapshoot."
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