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Get in Front of Customers With Direct Mail

Looking for a marketing campaign that will get your name in front of new customers? Direct mail takes you right to their mailboxes.

This story appears in the June 2005 issue of Entrepreneur. Subscribe »

Marketing aimed at customer acquisition has leaped to the forefront in 2005 as many companies move away from more generalized branding efforts toward programs that yield measurable ROI. Measurement and account-ability are today's watchwords, and a conspicuous increase in spending on direct-mail programs is the result.

Direct mail produces a relatively fast and measurable return, and it's a great prospecting tool. Here's a look at the best ways to use direct mail to win new customers.

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