Subscribe to Entrepreneur for $5
Subscribe

Using Pay-Per-Call Advertising

With internet pay-per-call advertising, you can ring up additional sales by inviting potential customers to pick up the phone.

By
This story appears in the June 2005 issue of Entrepreneur. Subscribe »

Driving online shoppers to your website isn't always best; your company might connect better with prospects over the phone. Instead of paying for ads or clicks, you can now buy one-on-one conversations.

Through pay-per-call advertising you can promote a phone number instead of, or in addition to, your URL. Many people would skip surfing your website to buy right now. A flat tire, a toothache or a lost cell phone needs immediate resolution. People pressured for time could be searching the web impatiently for a restaurant or a florist. An ad displaying a phone number is a shining beacon.

4th of July Subscription Sale - Unlock this subscriber exclusive article and more for 20% off today.

Access all Entrepreneur content with no ads, unlock discounts, and get exclusive advice only available to our subscribers. Plus, our magazine delivered straight to your door.

Get 20% off an annual subscription today. Just use code SAVE20 at checkout.

Entrepreneur Editors' Picks