Subscribe to Entrepreneur for $5

Seal the Deal

What can you say to make prospects say yes?

This story appears in the June 2005 issue of Entrepreneur. Subscribe »

The height of frustration is when prospects read your salespitch, have it genuinely pique their interest and then do nothing.Grr!

It's called consumer inertia--the disposition to do nothing.You might even experience it yourself sometimes. You sincerely likean item, but nothing compels you to buy it.

4th of July Subscription Sale - Unlock this subscriber exclusive article and more for 20% off today.

Access all Entrepreneur content with no ads, unlock discounts, and get exclusive advice only available to our subscribers. Plus, our magazine delivered straight to your door.

Get 20% off an annual subscription today. Just use code SAVE20 at checkout.

Entrepreneur Editors' Picks