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Movin' On Up

Want to grow like the pros? This book shows you what to do--and what not to do.

This story appears in the July 2005 issue of Entrepreneur. Subscribe »

Incremental growth is fine, but many entrepreneurs want powerful moves that can deliver huge successes. Small-business experts Rita Gunther McGrath and Ian C. MacMillan identify scores of such strategies in MarketBusters (Harvard Business School Press, $26.95).

The 40 strategies they identify fall into five categories: transform customer experience, transform product offerings, redefine profit drivers, exploit industry shifts and enter new markets. Within each are more finely tuned strategies. For instance, in the section on profit drivers, the authors describe how redefining key metrics can spur whole new approaches to business.

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