Subscribe to Entrepreneur for $5
Subscribe

Urban Cowboys

These trailblazing marketers know how to appeal to young, street-smart buyers.

By
This story appears in the July 2005 issue of Entrepreneur. Subscribe »

With minority buying power now topping $1 trillion, companies are scrambling to reach a segment of that population known as "urban culture"--a blend of blacks, Hispanics and whites who embrace hip-hop style.

"We knew corporate marketing departments didn't have the resources we had to reach this group," says Carl Washington, 40. He and Damon Haley, 39, left marketing jobs at Nike and Reebok to form Urban Marketing Corp. of America in Los Angeles in 1999.

Continue reading this article -- and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!

3 months free with code ZENDESK

Presented by zendesk

3 months free with code ZENDESK