These trailblazing marketers know how to appeal to young, street-smart buyers.
With minority buying power now topping $1 trillion, companies are scrambling to reach a segment of that population known as "urban culture"--a blend of blacks, Hispanics and whites who embrace hip-hop style.
"We knew corporate marketing departments didn't have the resources we had to reach this group," says Carl Washington, 40. He and Damon Haley, 39, left marketing jobs at Nike and Reebok to form Urban Marketing Corp. of America in Los Angeles in 1999.
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