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Special Delivery

Drive sales by offering stellar delivery services.

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This story appears in the July 2005 issue of Entrepreneur. Subscribe »

When local customers buy new furniture by 5 p.m. from Classic Furniture & Sleep World in New Albany, Indiana, the salesperson delivers the merchandise to their homes by 8:30 the same night.

"We send the sales person because he knows exactly what was agreed to, and customers appreciate it," says owner Todd Coleman, 32.

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