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Sell Buzz 07/05

Honest marketing, free stuff for small businesses and more

This story appears in the July 2005 issue of Entrepreneur. Subscribe »

In his new book, All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World, marketing guru Seth Godin sounds off on the value of truth in marketing:

Why do you say that all marketers are liars?

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