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5 Tips for Building a Rewards Program

An effective rewards program keeps customers coming back. Here are 5 essential tips for building your program--and your sales.

This story appears in the July 2005 issue of Entrepreneur. Subscribe »

Have your sales hit the summer doldrums? Maybe you're not giving your customers a good reason to buy now. If you're looking for a smart way to stimulate sales, consider initiating a customer rewards program. For many types of businesses, customer acquisition slows during the summer months, and this is a great time to upsell or resell current customers. Rewards programs give your best customers a reason to spend with you instead of your competitors. And an effective program will strengthen customer relations and build long-term revenue that will last far beyond this summer.

Here are five tips for putting a customer rewards program to work in your growing business:

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