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Walk the Talk

Get others to spread the word about your business.

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This story appears in the July 2005 issue of Entrepreneur. Subscribe »

Kevin Bacon, who gained immortality with the cult game Six Degrees of Kevin Bacon, turns 47 this July. The game, originally developed by three college students in Pennsylvania, permeated popular culture via word-of-mouth. It's since earned its own reference page on Wikipedia, a free online encyclopedia built by word-of-mouth.

Wise word-of-mouth marketing works, and word on the street is that this type of marketing is reinventing its image. Here's how to make it work for you.

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