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The Truth?

Your employees <i>can</i> handle it, so just communicate with them, already.

This story appears in the July 2005 issue of Entrepreneur. Subscribe »

The biggest challenge in communicating with employees today is not coping with a culturally diverse work force, overcoming the impersonalization of e-mail or battling information overload to get your message across. Instead, it's getting employees to trust you and offer ideas for improving the business.

It was one of Tory Johnson's eight employees who first suggested expanding New York City-based Women For Hire LLC to the West Coast in 2004. "It wasn't a case where I said, 'We are going to expand and I want you to figure out what the best cities are,'" says Johnson, 34, founder and CEO of the $2 million career-fair organizer. "Someone came to me and said, 'Here's what I think, and here's why.' We did it, and it's been a huge growth opportunity for us."

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