The Entrepreneurial Edge

Just because you're not an entrepreneur at heart, doesn't mean you can't have a successful business.
Magazine Contributor
2 min read

This story appears in the July 2005 issue of Entrepreneur. Subscribe »

Q: I'm not an by nature. Will this prevent me from being a successful owner?

A: or independent careers are often lumped into the same category as . But one thing we've learned from interviewing thousands of people over the years is that many people who are happy and successful in their own businesses do not fit the classic entrepreneurial mold.

We call these many successful individuals "propreneurs." Compared to entrepreneurs, they are less interested in the "business of business" and more interested in finding meaning in their careers and controlling their time, the kind of work they do and the manner in which they do it.

The key to succeeding as a propreneur lies in treating your business in a way that leaves you free to pursue the work you do best. That means you will need to:

  • Have a professional attitude. Take the legal steps to form your business, open a business bank account, launch a website, and so on.
  • Get business coming to you. Learn to attract customers in ways that come naturally and comfortably to you. Give away samples, offer free consultations, or use publicity.
  • Have a positive relationship with money. Become comfortable talking openly about money. Figure out what you need to charge and when you expect to be paid, get clear financial agreements, and follow up immediately to collect the money you're due.
  • Set up a . Line up a support team of professionals (such as a lawyer and a tax professional) you can turn to for advice and assistance.

Authors and career coaches Paul and Sarah Edwards' new book is The Best Home Businesses for People 50+.


More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur