Subscribe to Entrepreneur for $5
Subscribe

The Truth is Out There

Don't fall into the trap of lying about your competitors, and don't just take it if they lie about you.

By
This story appears in the August 2005 issue of Entrepreneur. Subscribe »

Remember that childhood chant: "Liar, liar, pants on fire"? Chances are, at one time in our lives (likely before we turned 11), we all hurled this phrase at someone we knew. As kids, we weren't afraid to call a liar a liar. Adults, on the other hand, are generally not that blunt (or honest).

Lying, unfortunately, has been raised to an art form in many facets of our lives. This is particularly apparent in the area of sales and marketing. We've all seen commercials that, instead of touting their own product's benefits, take aim at competitors. And even months later, only a small fraction of those who saw the original ads know that the claims made were false or misleading.

Continue Reading With an Entrepreneur Subscription Now 40% Off—Use Code SAVE40

Become a member to get unlimited access and support the voices you want to hear more from. Subscribe to Entrepreneur for just $49/year $29/year.

Not ready for an annual subscription?
Get 3 months free with code ZENDESK

Presented by zendesk

Not ready for an annual subscription? Get 3 months free with code
 ZENDESK