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12 PR Myths--Busted!

Are these 12 media myths killing your public relations plan? Find out how to get media-savvy--fast.

This story appears in the August 2005 issue of Entrepreneur. Subscribe »

Editor's note: You can't effectively spread the word about your business without a stellar PR program. For tips on writing press releases, speaking to the press, getting publicity and more, visit our PR section.

Dan Hoffman had some bad interviews years ago, back when he was heading up operations at an ISP based in Hong Kong. He would read articles in which he was quoted and sometimes find that the published version of the interview had very different information than what he thought he'd discussed with the reporter.

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