What's New 08/05

This story appears in the August 2005 issue of Entrepreneur. Subscribe »

Sandwiches may be his forte, but for Quiznos' franchisor, Rick Shaden, fitness may be the best thing since sliced bread. Joining forces with fitness guru Ray Wilson, the pair is flexing their muscles with 123 Fit, a new franchise featuring specially designed equipment. Meanwhile, Lucille Roberts, a well-established name on the East Coast, is aggressively spreading its women-only fitness and weight-loss center concept via Lucille Roberts Fitness Express franchises. These new entrants in the fitness industry are sure to make their competitors sweat.