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What's New 08/05

Off to a running start

This story appears in the August 2005 issue of Entrepreneur. Subscribe »

Sandwiches may be his forte, but for Quiznos' franchisor,Rick Shaden, fitness may be the best thing since sliced bread.Joining forces with fitness guru Ray Wilson, the pair is flexingtheir muscles with 123 Fit, a new franchise featuring specially designedequipment. Meanwhile, Lucille Roberts, a well-established name onthe East Coast, is aggressively spreading its women-only fitnessand weight-loss center concept via LucilleRoberts Fitness Express franchises. These new entrants in thefitness industry are sure to make their competitors sweat.

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