Future's So Bright

Find out now how technology will evolve in the coming years.
Magazine Contributor
2 min read

This story appears in the August 2005 issue of Entrepreneur. Subscribe »

Rather than regarding as a monolith, futurists Joel A. Barker and Scott W. Erickson fracture it into a few major subsystems and then use them to divine the of technological opportunity. In Five Regions of the Future (Portfolio, $24.95), they identify the biggest region as "Super Tech," which is about being bigger and better, and includes plants and SUVs. "Limits Tech" conserves resources by means of, for instance, birth control and recycling. "Local Tech" thinks small, with technology appropriate to local needs, such as Segway scooters. "Nature Tech" emphasizes natural solutions such as ethanol fuel and spider silk-based materials. "Human Tech" operates on and in ourselves with the likes of gene therapy and, in the world of , microlending.

The authors don't judge which technology is best. Instead, they present each's underpinnings, advantages and disadvantages, and suggest how they will develop over several decades. Today's entrepreneurs may be able to use these pathways to exploit future opportunities. For those who want to know more, the authors refer readers to numerous experts and gurus associated with each technology.

Design of the Times

Where did the iPod come from? In The Design of Things to Come (Wharton School Publishing, $26.95), experts Craig M. Vogel, Jonathan Cagan and Peter Boatwright say transformational new products such as Apple Computer's digital music player target customer emotions, self-image and fantasy rather than gee-whiz functionality. They look at the iPod, Swiffer mops, Ford's F-150 pickup and other successful products to show how nearly any entrepreneur can come up with a redefining innovation.


Mark Henricks is Entrepreneur's "Staff Smarts" columnist.

loading...

More from Entrepreneur

We created the SYOB course to help you get started on your entrepreneurial journey. You can now sign up for just $99, plus receive a 7-day free trial. Just use promo code SYOB99 to claim your offer.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
From business to marketing, sales, design, finance, and technology, we have the top 3 percent of Experts ready to work for you. Join the future of work and learn more about our Expert solutions!

Latest on Entrepreneur