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Clicks to Bricks

Ready to take your e-tail site to the next level? Get out of the virtual realm and into the brick-and-mortar marketplace for maximum profit.

This story appears in the August 2005 issue of Entrepreneur. Subscribe »

Most brick-and-mortar retailers recognize the value of having web stores. Meanwhile, most e-tailers have managed to avoid the challenges of real estate management. Until now, that is.

Today, more and more e-tailers are opening up brick-and-mortar stores because they realize the value of offering shoppers multiple and integrated points of shopping access.

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