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Build Your Newsletter's Subscriber Base

Have a great e-newsletter, but not enough people to share it with? Build your subscriber list with a co-registration campaign.

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This story appears in the August 2005 issue of Entrepreneur. Subscribe »

Wishing for more subscribers to your company's e-newsletter? Then create a co-registration campaign to connect with a new audience--visitors on other websites will be able to sign up for your newsletter on the spot.

Newsletter owners with a list size comparable to yours might do a free cross-promotion. Search the web for newsletters with content similar or relevant to yours. For example, if you publish a parenting newsletter, look for newsletters on pregnancy or children's sports. You can also try finding partners at the Co-Registration Directory, a free service run by Co-Reg Complete.

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