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The Waiting Game

Lingering behind put this couple ahead of their competition in a new market.

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This story appears in the August 2005 issue of Entrepreneur. Subscribe »

For consumers, upgrading from VHS to DVD simply meant investing in a new machine. For Miami, Florida-based MTI Home Video, an independent film studio that produced VHS tapes, it meant revamping their entire business.

As they watched competitors fall by the wayside, founder Larry Brahms, 55, and his wife and vice president, Claudia, 38, persevered with patience and a positive attitude that saved MTI Home Video and drove their 21-year-old company to the top, with projected 2005 sales surpassing $8 million.

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