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Taking Sides

Right-brain skills are gaining ground in the business world.

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This story appears in the September 2005 issue of Entrepreneur. Subscribe »

A major shift is taking place, and we're not talking about seismic plates. Daniel Pink, author of A Whole New Mind: Moving From the Information Age to the Conceptual Age, believes we're seeing an economic evolution in the abilities necessary to succeed in business. We asked Pink what he believes is prompting the shift and what implications it has for entrepreneurs.

"Our brains are divided into two equal halves," says Pink. "The abilities that got you ahead in business used to be characteristic of the left hemisphere: rational, analytical, SAT-like. While they're still necessary, they're no longer sufficient. The scales are tilting toward right-hemisphere [abilities]: artistry, empathy and synthesis rather than analysis."

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