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Designer Babies

Munchkin couture is all the rage with hip parents.

This story appears in the September 2005 issue of Entrepreneur. Subscribe »

Sorry, Gymboree--infants and toddlers are now rocking stylish clothing and products that reflect the hip tastes of their parents. According to the NPD Group, the children's clothing market totaled $29 billion in 2004 in the U.S., and major designers are adding munchkin lines to their collections that have trend-seeking parents going gaga goo-goo.

Entrepreneurs, too, are catering to design-conscious parents. Edina Sultanik Silver, co-founder of Brand P!mps $ Media Wh*res, a New York City youth market trend consultancy and fashion showroom, says, "New parents' mind-sets are a lot edgier than they used to be. Once [hip kids' clothing] becomes more widely available, more people are going to buy it."

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