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AOL expands its media reach by stepping up service with VoIP.

This story appears in the September 2005 issue of Entrepreneur. Subscribe »

It seems like everybody's offering you internet phone service. But AOL's Callways offers more than just voice calls.

Though it was hurt by the switch to broadband, the communications giant still counts 22 million subscribers willing to pay at least $15 per month to get stuff most web travelers get for free. That's because AOL wraps e-mail, IM, chat rooms, blogs and message boards into one comfy interface with common inboxes, address books and buddy lists. There's one-click access to just about everything you can find through web portals-from search to domain hosting to shopping--and the tools needed to exploit them all. Adding VoIP was a no-brainer.

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