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Learning From Your Clients

Selling to people who are smarter and more experienced than you? Don't be intimidated--be wise to how you can learn from them.

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This story appears in the September 2005 issue of Entrepreneur. Subscribe »

If I had to choose between selling to someone smarter and more experienced than I am and someone who is not, I would choose the former every time. Some of the strongest business relationships I have developed over the years have been with people who have taken me under their wings and taught me invaluable lessons about their businesses, their industries and selling in general. Often, they have become mentors as well as customers.

Don't be intimidated by people who have achieved success, wisdom and expertise; instead, appreciate the opportunity you have been given to learn and grow. Here are some simple strategies to remember when selling to someone SAME--smarter and more experienced:

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