My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Move Over

Relocating your business can save money--and make room for some serious growth.
Magazine Contributor
1 min read

This story appears in the September 2005 issue of Entrepreneur. Subscribe »

Competing with giant companies isn't easy. But it's even harder when shipping across the Rocky Mountains adds over three percentage points to the price of your product. That's what John Jansheski, founder and CEO of DenTek Oral Care, discovered while shipping consumer oral care supplies to retailers across the U.S. From DenTek's original headquarters in Petaluma, California, Jansheski says over 80 percent of shipments were headed east of the Mississippi. So in 2001, Jansheski moved the company to Maryville, Tennessee. "It was the most important financial decision we've ever made," says Jansheski, 41.

Although he's had to replace nearly all of his 40-some employees, he says being in Tennessee has made DenTek a much stronger competitor. Rent is cheaper, taxes are lower, and he's saved over $1 million in shipping costs in the last year alone. "We're putting all that money back into the company, and as a result, sales are now twice what they were."

"Our rent alone, as a percentage of sales, is about 25 percent of what it used to be," says John Jansheski, CEO of DenTek. "That's a real competitive advantage, and it's helped us double the size of the company."

More from Entrepreneur

New York Times bestselling author Nicole Lapin can help you pitch your brand to press and strengthen your media training.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur