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Sell Buzz 09/05

Advertising on blogs, mudflaps, taxis and more

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This story appears in the September 2005 issue of Entrepreneur. Subscribe »

Looking for a fast-track way to break through advertising clutter? Maybe it's time to hit the road. A new crop of automobile-based media vehicles is offering several affordable ways to reach road warriors.

FlapMedia LLC now sells advertising on the mudflaps of trucks. For a reasonable $50 to $75 per truck per month, you get your message on a customized flap, reaching an average of 61,000 impressions per vehicle per month. For about $150 to $300 per vehicle for a four-week spin, AdFleet will put your message on the hubcaps of taxicabs in major urban areas as the cabs make their way around town.

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