Ease employees' transportation troubles with commuter benefits.
Bob Begle opened his business in downtown Atlanta because that's where his customers were. But the employees needed to staff the 37-year-old entrepreneur's company mostly lived in the suburbs. "Nobody lives in the downtown area because of the cost of housing," explains Begle, co-founder of design firm Urban Collage Inc., which has $1.6 million in projected 2005 sales.
To make it easier to attract and retain employees, Begle offers a free monthly transit pass to workers. The company picks up the $52 monthly cost of each pass, which employees can also use on weekends and after hours on both buses and trains. Six of the company's 13 workers take advantage of the transit passes, and Begle reports that the benefit is highly valued by those who do.
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