An entrepreneur revs up business for his clients with an innovative mobile solution.
It's hard to stop jaded New Yorkers in their tracks, but guerrilla marketer Russ Levinson, 30, founder of AdverLive LLC, has found a unique way to turn heads for his clients. He drives an 18-foot Isuzu truck with glass-paneled sides to various Manhattan hot spots--Times Square, Wall Street, SoHo--then parks and watches passersby do double takes at the action inside.
In June, for example, the Independent Film Channel promoted itself by body-painting models inside. And after Sky Studios Photography held a mock photo shoot inside the truck, it had trouble keeping up with all the phone calls that followed.
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