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Sock It to You

This company has foiled sock-swallowing dryers everywhere with its cool and unusual concept.

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This story appears in the October 2005 issue of Entrepreneur. Subscribe »

Vital Stats: Arielle Eckstut, 34; Jason Dorf, 36; Jonah Staw, 30 (r.); of LittleMissMatched

Company: San Francisco-based designer of colorful mismatched socks sold in packs of three

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