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Home Smart Home

This entrepreneur wants to make your new home the ultimate gadget.

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This story appears in the October 2005 issue of Entrepreneur. Subscribe »

The security, lighting and temperature control systems he sells may be futuristic, but Craig Curran, 42, counts on a down-to-earth argument to win converts for his "low voltage" wiring and installation company: Once drywall is up in a house, it's much, much harder to retrofit without making a mess.

A typical contract for his company, Smart Systems Technologies, can run $15,000 to $20,000 for an entertainment setup or a home surveillance system that lets you peek at your front stoop through an image displayed on your TV screen. But again appealing to practicality, Curran's sales team makes it easier for buyers to justify the price tag by working with home builders in Irvine, California, to wrap the cost of Smart Systems' services into the mortgage for a new home.

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