Top Trending: The Simple 4-Step Method to Find Your Profitable Business Idea

Home Smart Home

This entrepreneur wants to make your new home the ultimate gadget.
  • ---Shares
This story appears in the October 2005 issue of Entrepreneur. Subscribe »
Reader Resource

Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started »

The security, lighting and temperature control systems he sells may be futuristic, but Craig Curran, 42, counts on a down-to-earth argument to win converts for his "low voltage" wiring and installation company: Once drywall is up in a house, it's much, much harder to retrofit without making a mess.

A typical contract for his company, Smart Systems Technologies, can run $15,000 to $20,000 for an entertainment setup or a home surveillance system that lets you peek at your front stoop through an image displayed on your TV screen. But again appealing to practicality, Curran's sales team makes it easier for buyers to justify the price tag by working with home builders in Irvine, California, to wrap the cost of Smart Systems' services into the mortgage for a new home.

Projecting $23.5 million in 2005 sales, Smart Systems has expanded to fast-growing Phoenix and is eyeing burgeoning cities in Florida, Georgia and Texas. However, you won't find the company in markets where new-home construction schedules are subject to the whims of winter weather. Says Curran, "We need to be full-speed 12 months a year."

Edition: May 2017

Get the Magazine

Limited-Time Offer: 1 Year Print + Digital Edition and 2 Gifts only $9.99
Subscribe Now
OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.