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On the Lookout

Paying attention to trends can pay off for your store.

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This story appears in the October 2005 issue of Entrepreneur. Subscribe »

Instead of scouring textile trade magazines, Dhurat Rosinski, 42, co-owner with Kristine Clever, 43, of Skeins on Main Yarn Co. in Rochester, , pores over and magazines. That's how she knew about the poncho trend long before walked out of jail--'s crocheted poncho had actually jump-started demand months earlier. And her shop's most recent hot item was born when Rosinski saw a model wearing a silk scarf tied to her purse.

"We created a knit version of the purse scarf, and it's been selling really well," says Rosinski.

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