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Spotlighting the Benefits of Your Offer

Are you having trouble showing customers the benefits of your offer? Try these 10 tips to make them realize what they're missing.

This story appears in the October 2005 issue of Entrepreneur. Subscribe »

There are many reasons customers don't want to change the way they're doing business. They're happy with what they have, they have too many products in their line already, or they don't see the value in what you're selling. Most of all, they've become set in their ways, and that's what seems to get in the way of your selling.

We all need to get through the obstacles that stand in the way of selling customers on the benefits of changing to our product or service. Here are 10 simple steps to help you sell change, even when customers want to stay the same:

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