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Raising Visibility During Holiday Time

Ready to try something new this holiday season? Here are four great ways to win more sales and raise your company's visibility.

This story appears in the October 2005 issue of Entrepreneur. Subscribe »

With the sounds of back-to-school promotions still ringing in our ears, it's time again to prepare for the upcoming holiday season. Are you hoping to achieve new fourth-quarter sales goals? If so, why settle for the same old marketing tactics? Even if you own a nonseasonal service business, the holidays are a great time to engage in programs that will raise your company's visibility and enhance your image--some may even allow you to help others along the way. This holiday season, try one of these four ideas to increase sales and foster goodwill for your company:

1. Roll out premium customer rewards. Whether you're a brick-and-mortar retailer or you sell online, supersize your customer rewards program. Entice your top-tier customers to spend more by offering a series of premium rewards. Offer past customers special discounts or perks, such as free shipping or double rewards points, on certain products or product areas. If you communicate via e-mail, offer speedy checkout to enrolled customers. For best results, make a succession of approximately three premium rewards offers between Halloween and Christmas. And take a page out of's book by tailoring your rewards to match your customers' purchase histories.

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