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Sell Buzz 10/05

The power of poor service and word of mouth, and more

This story appears in the October 2005 issue of Entrepreneur. Subscribe »

Sell Buzz 10/05 The power of poor service and word of mouth, and more

Carol Frank's Avian Adventures, a bird-cage and accessories company in Dallas, had really taken off when an employee took Frank's trade secrets to a competitor, who then tried to sue Frank for trademark infringement. Avian Adventures' sales plummeted from $2.1 million before the suit to $300,000 during it.

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