Subscribe to Entrepreneur for $5
Subscribe

Expanding to eBay

Boost both retail and e-tail sales by posting your products on eBay.

By
This story appears in the October 2005 issue of Entrepreneur. Subscribe »

Buyers of pricey Los Angeles Dodgers collectibles don't exactly line up at your door when your music, comics and memorabilia shop is located in Joplin, Missouri. So when Rodney Spriggs finds that one of his 10 Vintage Stock stores in the Midwest has slow-moving merchandise, he lists those items on eBay to reach a wider audience.

"eBay gives us a great outlet for higher-dollar items or items that might not sell in the Midwest," explains Spriggs, 38, who co-owns the company with partners Steve Wilcox, 39, and Ken Caviness, 49. "Five-hundred-dollar Star Wars items might just sit in the store, but when we put them on eBay, we reach a whole new audience."

Continue reading this article -- and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!

3 months free with code ZENDESK

Presented by zendesk

3 months free with code ZENDESK